There are certain principles and marketing techniques that have become well-known to eBay Powersellers. Seven of these marketing tips are as follows:
- Use Clear, Sharp Pictures. The picture of your product is very important when selling online because the picture is the only means the buyer has of actually viewing the product. Sellers who use blurry pictures or picture with poor lighting will lose sales. Buyers judge your product by the picture, so take the best pictures you possibly can. Invest in a good quality digital camera, purchase lamps for extra lighting, and research ways to take better pictures.
- Research Your Product. Before listing your product, research other products, both sold and currently selling. Study sold products to determine how much they sold for, and this will give you a good idea about how much you can expect to get for your product. Study the products that did not sell, and try to determine the reason they did not sell.
- Write a Good, Accurate Description. A good, accurate description of the product you are selling is very important, as it gives buyers details about the product. Try to anticipate questions they may have and include the answers in the description. When writing your description, break it up into short paragraphs. Long paragraphs are hard to read and many buyers won't bother to read long paragraphs.
- Guarantee Products and Give Refunds. An important part of any business is offering a guarantee to customers. This gives buyers confidence in buying your products. Very few buyers actually ask for a refund, and reputable sellers who offer refunds rarely have to give them. In the long run, your reputation and business will be repaid many times over by offering your customers a satisfaction guarantee and giving refunds to those who ask for it.
- Ship Promptly. When buyers win a bid, they are very anxious to receive the item they won. Don't ship products to your customers at your own convenience. Ship products to your customers within 24 hours if at all possible. Prompt shipping will give you a reputation as a professional and reliable seller.
- Write Descriptive Titles with Keywords. Use every possible space in your title and use as many keywords as possible. The title of your auction is the first thing that catches a buyer's eye, and most buyers search with keywords rather than browsing in categories.
- Sell Popular Products in Hot Niches. This is the most important tip to make a high income on eBay. The average product listed on eBay sells 33% of the time, which means if you're selling average products, you'll sell about one item for every three you list. Popular products in hot niches sell at a much higher percentage-50% or more. In order to make more money on eBay, sell products in hot niches.
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