What is Turbo Lister?
Turbo Lister is eBay's listing tool program. If you are listing a lot of auctions this little program is going to save you a lot of time! If you haven't already got it, you can get it from eBay (it's FREE) under their selling tools section.
Why should you use it?
Once you've got a listing set up in turbo lister you can easily relist it as many times as you like! You don't even have to be online to use turbo lister as the program is installed onto your own computer so you can work on your listings and then when you are ready, upload them all to eBay when it suits you.
STEP 1
It'll ask for your eBay username and password when you first log in (don't worry its safe - it's just so that it can upload your auctions for you).
STEP 2
Once you are in, click the 'NEW' button then choose 'Create New Item' to create your first listing.
STEP 3
From here it's pretty easy; you enter title, description, category, whether you are selling in Auction format or Buy It Now etc. I recommend using a Fixed Price for digital items so that you can get immediate payments via PayPal and your customer will get the link to download the file automatically. You don't even have to be at your computer, eBay will give the link to your customer automatically.
STEP 4
For listing digital items, then once you choose your category (which should be Everything Else > Information Products > ...) an option will show up underneath the category section called Digital Item. Click the 'Edit' button and tick the boxes for 'List as a digital file or information' and 'I am legally authorized to sell this digital item'.
STEP 5
This will change the delivery option box to Digital Item Delivery (rather than regular delivery). So then click the drop down box to 'Provide Web Address for Download'. Then you can put in the web address of where your customer can download their item and any extra delivery instructions.
STEP 6
The last thing that you need to do is make sure that the 'Immediate payments required' box is ticked in Payment Methods so that your customer will get the link to download the file as soon as they pay.
STEP 7
Enter your PayPal information and you are done!
eBay will give the download link to your customer and all you need to do is sit back and wait!
1. End your auctions when everyone is home: The time you list your auctions can have a big effect on the number of bids your auction receives and the closing price of your auctions. The time when your auction usually gets the most bids is near the end. If you have listed
an auction for 7 days, the whole seven days have been building up to the end of the auction. The end is when the last minute bidding begins, bidders desperately try to out bid one another to win the auction. The end of your auction is also when it gets the most traffic because the less time your auction has left the higher it places in the search results of someone that is looking for items similar to yours.
So what is the best time to list? A better question would be: when is the best time for an auction to close? The best time for an auction to close is in the evenings and on weekends. Why? Because that is when most people are home! You want to make sure that when your auction is closing, everyone that is bidding on it or is interested in biddingon it is free to do so.What would happen if your auction closes at 9 am on a Monday morning? Everyone would be either sleeping or going to work and no one would have the time or energy to place any bids. You need to make your auction end at the bidder's convenience, in other words when the bidder is home and surfing the internet, in the evening or weekend. How important is it to end your auctions when everyone is home and on their computer?
Studies have shown that a listing that ends at peak hours can attract up to 25% more bids
that one that has a poorly timed ending.
This is something you should definitely look into because simply listing your auctions at
certain times is probably the easiest and most effortless ways to attract more bids and
make hire profits.
So if you want to increase your profits; you should have your auctions end at anywhere
from 8 pm - 11 pm in the evening, or end on weekends (in the afternoons). In other
words, your auctions should end when everyone is home and has a chance to place a bid.
2. 100% money back guarantee: You need to make your potential costumers feel
comfortable, completely safe and take away any fears or doubts they may have about
buying from you. A very effective way to accomplish that is to give a 100% money back
guarantee. This is no "secret". Nearly every retail store, internet store, manufacturer and
power seller does this. And yet a lot of eBay sellers try to avoid it.
Some sellers are scared of buyers taking advantage of their money back guarantees, so
they either create a huge list of rules and regulations that simply scare people away or
have a "no refunds" policy. A guarantee's purpose is to take away any fear or doubt
people may have about buying from you, some seller's guarantees do the exact opposite;
there are just too many scary rules and stipulations. That's why you need a %100 money
back guarantee with no strings attached!
The only "string" you need in your 100% money back guarantee is a time limit. The best
time limit to give is a 90 days. Don't worry, most items are returned within the first
couple of weeks, so if they haven't returned it in the first 30 day their most likely keeping
it. So why give 90 days instead of 30? Because it sounds better, Would you rather have
30 day guarantee or a 90 day one? 90 days it is.
A 90 day 100% money back guarantee can do wonders for your business, it will take
away doubts, fears and uncomfortable feelings of skeptical visitors and make them
choose you over other sellers that have less promising guarantees.
If you are scared to offer a guarantee, don't be. You will gain more money that you loose.
Sure there might be some people who take advantage of your kindness, use the product
for 90 days and return it. But that is inevitable, the only way to completely avoid those
nasty people is to never do anything. Stop being so scared, you will gain much more
than you loose.
3. Professionally designed listing graphics: Professionally designed listing graphics
have been proven to increase the number of bids an auctions receives by up to 25%. And
that is why getting hiring a graphics designer to design your auction graphics is worth
every penny.
How can graphics increase the number of bids your auctions get by up to 25%? Well,
let's see:
First of all a unique design will give you an identity and make you stand out from a
crowed.
Graphics can give your auction listings a professional appearance, and most people want
to deal with professionals not amateurs.
A unique design will keep people thinking of you. Every time a costumer comes across
one of your listings they will recognize you. Big companies pay hundreds of millions of
dollars to gain recognition, why? Because most people tent to trust companies they
recognize over companies they have never heard of before.
Those are some of the main reason why professionally designed listing graphics can
dramatically increase the number of bids your auctions receive. There are many more
reasons why you should get your own auction listing design, but the most important thing
you should know is 25% more bids translates into a lot of extra money.
Be aware that place names change and what you key into the title for your listing might be quite unlike what people call the place today or the name they will key into eBay's search engines. One high profile example is what today is spelled 'Middlesbrough', which is sometimes also called 'Middlesborough'.
Now I happen to know that a great many people call the town ?Middlesborough?, in speech and in writing. So it follows that if you type 'Middlesbrough' into your title, and potential buyers key 'Middlesborough' into eBay's search engine, your listing is not going to be appear to a huge chunk of your target audience.
So all my listings for the town begin:
MIDDLESBROUGH / MIDDLESBOROUGH. Note I also leave a gap between the names and the slash symbol as otherwise eBay's search engine will consider 'MIDDLESBROUGH/MIDDLESBOROUGH' to be one word and might ignore it in searches for all versions of the town name.
MORE THINGS TO KNOW ABOUT PLACE NAMES
* For really small topographical areas, like tiny villages, also places that no longer exist, it's best to locate the nearest main town and add that to your title alongside the less well known area depicted in the postcard. This is because collectors know that few postcards of their chosen area are likely to exist and most search using nearby place names.
Additionally most very small villages were actually identified as part and parcel of a nearby main town or may even share its name with another slightly larger village. For example, the village where I live, High Hesleden, was classed as part of Castle Eden or Monk Hesleden in Victorian and Edwardian times, so a search for 'High Hesleden' is likely to miss cards I'd desperately like to have.
As an example, a postcard of High Hesleden which is close to Castle Eden and not too far from Hartlepool, subject to space available in my title I might list as:
HIGH HESLEDEN Nr. Castle Eden Hartlepool Postcard 1900
This way I cover all variations for people selling card depicting that particular location, which makes it easy for buyers too!
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